DAVINES STORY

Davines Group was founded by the Bollati family in Parma, Italy in 1983 as a high-end haircare research lab. After a decade of honing our expertise and formulas, the Davines brand was created. Since the start, we’ve focused on crafting quality products that are scientifically engineered for effectiveness and express our distinctive style and spirit. As a B-Corp company, we make everything with special attention to and respect for our environment. Davines products are still made in Parma today with a combination of the highest-quality natural ingredients and scientific rigor. As firm believers in curiosity, open-mindedness and exploration, and with a high regard for culture in all its forms, we are constantly developing concepts and products that challenge the mainstream conceptions of beauty. Though we are an international company, our roots are planted in our heritage as a family-owned lab, guided by the desire for quality products with timeless appeal.

TO BE THE BEST FOR THE WORLD, CREATORS OF GOOD LIFE FOR ALL, THROUGH BEAUTY, ETHICS AND SUSTAINABILITY.

AVEDA

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Aveda Salons and Spas are founded on the common mission of caring for you and caring for our world around us. Our salon/spa teams are trained to serve your every need and expertly care for you. During your time with us, you’ll enjoy Aveda Rituals that will relax and transport you, such as:

  • Cup of AVEDA Comforting Tea™
  • Elemental Nature™ aromas to enliven the senses
  • Stress-relieving scalp massage with each haircut

Our full line of Aveda products allows you to re-create your salon/spa experience or look at home. Made with organic and natural pure flower and plant ingredients, our products are proven to have powerful results, all while protecting and preserving our environment.

AT AVEDA, WE BELIEVE THAT BEAUTY IS AS BEAUTY DOES℠ AND LIVE THAT MISSION EVERY DAY.

We live our mission through our use of 100% post-consumer recycled material in our packaging, 100% wind-generated power in our manufacturing and by donating over $18 million dollars since 1999 to help clean and protect the environment.